Think your business can get by without having a digital presence in Las Vegas? Most small business owners would say, no.
A study by a B2B research firm called Clutch.co found that at least 64% of small businesses have a website, and 94% of these businesses plan on making their websites mobile-friendly. These findings are significant because your customers in Las Vegas are actively searching for you online. A joint study by researchers from Salesforce and Publicis Sapient found that the vast majority of shoppers begin product searches on digital channels.
You can bet that your nearest competitors – at least the ones that command a sizable clientele base – have a website, and not just a bare-bones website that takes decades to load, but a dynamic, responsive site that is SEO-friendly.
The growing data is resoundingly clear. You need to form a digital relationship with your customers and derive deep insights from consumer behavior to adapt your marketing strategy.
Analyzing the Raw Data
Some people don’t like statistics, but when you’re a business and need to funnel more leads, statistics are your best tool.
If you’re still not sold out on the idea of having a business, consider the following numbers:
- 97% of consumers use the internet to find and research businesses
- 30% of consumers won’t even consider buying a product or service if they can’t find a website
- 75% of people will look at design schematics to establish credibility
- 88% of users wouldn’t revisit a website if their browsing experience weren’t good enough
Still not convinced? We’ve rounded up 10 of the biggest reasons your small business needs its website.
1. You Look Professional
When it comes to business, first impressions are usually last impressions. Your website needs to look professional and send out a clear message to potential customers. Not having a website tells clients that you’re unaware of the latest trends, and that’s never a good sign. Your website is the perfect place to show off any awards and certifications it acquired.
Beyond that, websites let you set up professional emails. Emails are probably one of the most common forms of communication with your clients. When you have a domain name, you can set up an email alias that not only earns customer trust but also looks professional. To put things in perspective, ask yourself a question, which email sounds more trustworthy and ‘legit’ to you?
The latter holds sway since you can claim highly sought after user names, such as freelancers, that wouldn’t otherwise be available on Gmail or Outlook. Professional emails help you instantly strike a positive impression.
2. Your Website Attracts New Customers Through Google and Bing
Search engines represent big business for companies that know how to tap into them. Search engine optimization or SEO may well hold the key to revenue growth and busting your sales targets in turbulent times. All you need is a well-optimized website to rank well in search engine rankings.
This way, whenever someone types out “product name” or “service name,” the likelihood of your website showing up in search results is much higher.
Organic traffic (and even paid traffic) is the smartest way to generate more leads for your business. If you run a local business, such as a restaurant, winery, or a hotel, consider tapping into local SEO to help potential customers discover your website. When done right, your business can capture audiences that actively search for your products and services, and instead of going to your customers, they’ll be knocking on your door.
3. Easily Showcase Your Services and Products
Websites help you reliably describe your products and services in straightforward terms. You can accomplish this by uploading high-quality photographs and HD videos on the site. You will need a good website layout that is symmetrical and orderly, so it becomes clear what your business is all about.
You can also write information about your services and products to help potential customers. A good example is an FAQ page that provides answers to the most frequently asked questions. They also tend to get featured on Google Snippets.
4. You Can Display Testimonials and Review on Your Website
The most effective way to create social proof is to display testimonials and reviews on your website. These testimonials may come from third-party sites like Trustpilot and BBB. Third-party websites are a lot more trustworthy than testimonials you put on your website. More importantly, if your website has appeared on popular local blogs and newspapers, you can also feature those.
5. You Control the Narrative
Storytelling lets you connect with consumers online. It’s about using the right choice of words to control the narrative to your requirements. This isn’t the case when it comes to social media where users are free to speak their minds, even if what they’re saying isn’t factual. Websites remain the one real online property that you have complete control over.
A well-optimized website can help you with reputation management, which is particularly useful when people maliciously falsify reviews and speaking against your brand.
6. You Can Answer Basic Questions Quickly
This is especially true when it comes to online businesses that have a product or service to sell. Did you know that online users have a notoriously short attention span of fewer than 8 seconds? That’s less than the focus of a goldfish! You’ve got to act fast and stay on point!
Consumers who visit your website want to know more about product pricing, and they’re probably not in the mood to search far and wide. They expect immediate answers within seconds of visiting your website:
- What’s your business about
- What does your business offer
- Do you offer overnight shipping
- What are your discount rates
- How can I contact your team
Most of these questions can be answered via an FAQ page. Keep things short and straightforward.
7. Organic Reach on Social Media Is Declining
While it is true that the vast majority of online users spend their time on social media, it’s getting increasingly harder for businesses to connect with them on any one platform. Having a social media presence can give your business the boost that it needs, and it doesn’t make sense to bank on it exclusively.
8. You Can Add Google Maps to Your Website So People Can Find You Easily
Websites let you integrate content with maps. Some businesses display their location via maps on their home page to make it easier for people to find them. Google Maps are useful if you run a restaurant or host events, and want to attract business from people who haven’t visited before.
9. Websites Ensure You Stay Future Proof in the Long Run
A whopping 4.3 billion people around the world use the internet, with more people signing up daily. Your business stays invisible to these people without a website. The further we advance into the digital era, the more invisible your business becomes unless you invest in an SEO-ready website. Even if your competitors don’t have a website, then race to be the first to build one because sooner than later, they will join in.
10. You Can Level the Playing Field with a Website
The giants in your industry likely command a huge following and influence, along with massive marketing budgets. This is where a website comes in handy. It levels up the playing field without breaking the bank. Your website can rank much higher than your competition if it’s well-optimized on search engines.
So, How Much Does a Website Cost?
Many online web-building tools allow you to create a website for free. You have to pay the cost for domain and hosting, which is very affordable these days, and voila. But if you want a completely custom website tailored for your business from a professional website design company, you’ll have to pay more.
A professional website design company will build your website from the ground up and optimize it for Google, Bing, and other search engines. Even if you have a tiny budget, it makes sense to get a basic website that you can customize later on once you’ve got more sales.
How to Create a Website in 5 Simple Steps
- Find a domain name and register the new domain (potential registrars include Namecheap or Google Domains).
- Choose a hosting provider (we recommend Siteground or Cloudways) and pick the most appropriate plan for your site. If your website doesn’t have much traffic, consider getting the basic version for now. You can scale up later.
- Find a content management solution (CMS); the most popular and easy to use is WordPress.
- Next, you’ll need to find a design theme for your website (check out Themeforest). Make sure to take your time with this one.
- Finally, you’ll have to create content for your website regularly. White space is essential but also fill-up the homepage, about us page, and contact page with information to help consumers with navigation.
Need professional web design services in Las Vegas? Nelg Digital helps small businesses establish their digital presence. Get in touch with us now to have your website up and running in no time!