ABC Health & Safety Training

Web Project Goals

CPR training facility located in Vacaville, California was looking for a better way to engage with potential students who needed training to get CPR certified. ABC Health & Safety Training’s previous website could not take sign ups for scheduled classes and they felt they were missing out to competitors who could. 

The plan for the new website’s was to make it easy for potential students to sign up and pay for classroom training. Previously, there was no way to accept payment online and ABC Health & Safety Training depended on people calling for more information. Users were told the date and time of classes and instructed to show up and pay in person.

Our Approach

We streamlined the sales funnel and provided all the necessary information online so users would not have to call for more info. 

We chose the WordPress platform and integrated with Woocommerce and PayPal to list available classes and allow users to sign up and pay online. Class schedules were uploaded for the entire year and shown online with 4 weeks advance notice so the entire year would not show all at once.

We incorporated a live chat feature so customers could receive prompt assistance and support to facilitate them through the sales process as well as follow up.

To encourage sales of potential students we integrated live user activity to show actual class purchases from other students.

They chose to hire us to undertake an SEO campaign to drive up organic search traffic. We were able to get them on the first page of Google and many keywords ranking #1 in their area and industry.

Features:

  • Responsive (Desktop, tablet, smartphone)
  • eCommerce with Woocommerce Plateform
  • Live Chat
  • PayPal Integration
  • Content Marketing
  • Live User Activity

The Results

The new website totally changed the way they did business. It not only made their lives easier it also dramatically increased their sales. The website is one factor that has launched them to the premier CPR training facility in their area.

We continue to work with ABC Health & Safety Training on a monthly basis to maintain the smooth operation of their website. In addition, we handle their search focused content marketing and ongoing SEO efforts.

Website

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